From Research to Practice

A framework for tech commercialization

For founders developing technology that needs industrial partners to deploy.

Mia Blatančič — PhD in Venture Financing, Technical University of Denmark.

Series 2 — The Framework

Now airing

Reaching your first corporate customer, choosing the right one, and negotiating on your own terms.

Episode 1 How to Reach Your First Corporate Customer Why most early-stage founders misread early corporate interest — and what the buyer is doing when they engage. Live now Episode 2 How to Choose the Right Customer A framework for identifying which corporate buyers to pursue first — and understanding what they bring beyond capital. Live now Episode 3 How to Negotiate on Your Own Terms Turning the buyer's logic into a process you can follow — from first conversation to a defined solution on your terms. Monday, July 27

Series 1 — The Demand Side

Published

Five episodes on who buys early in a market that doesn't fully exist yet — and why understanding their logic changes everything about how you engage with them.

Episode 1 So You Think You Can Remove Carbon What it actually takes to enter the carbon removal market — and who is watching when you do. Watch → Episode 2 How Novel Is Your Method Positioning your technology in a landscape where novelty is both an asset and a liability. Watch → Episode 3 How to Quantify Your Impact Why measurement is a strategic decision — and how buyers use it to shape what counts as credible. Watch → Episode 4 How to Get a Quality Stamp in Carbon Removal Who controls quality standards in a nascent market — and how to engage with that process on your own terms. Watch → Episode 5 How to Finance Your Venture with Carbon Credits Using carbon credit revenues as a commercialisation tool — and what that means for your financing strategy. Watch →

Coming Next

In development

Future series in the pipeline — focused on specific verticals and implementation contexts.

Series 3 Intermediaries in the Carbon Market Facilitating innovation, not just transactions. In development
Series 4 Coming Soon In development
Interactive Tool Test the framework against your own venture Beta launching soon

Resources & References

Academic foundations and practical materials referenced across the series.

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Motivations for Venture Financing in a Nascent Market: Exploring Synergies Beyond Technological Fit
Blatančič, Howard, Jovanovic & Jeon · Academy of Management Proceedings · Published June 17, 2025
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Carbon-Based Revenue: Financing Cleantech Innovations through Carbon Markets
Blatančič, Howard & Jovanovic · DTU / Copenhagen Business School · SSRN Working Paper · June 2025
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DTU — Technical University of Denmark
Mia Blatančič · Researcher profile · dtu.dk
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Framework Animation — Interactive Version
Visual companion to Series 2 · Placeholder

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